Customer Journey is the second most important element of your marketing, after the careful definitions of your customer personas, and we put the customer journey exercise at the heart of everything we do.
The customer journey process involves carefully planning the experience, both online and offline, at every step from the first moment when your customer (as a prospect) finds out about you, through conversion to a customer and then importantly how you retain them.
At the awareness phase we help you to build faith and trust in your customers’ perception of you. We help you to convert with confidence because the relationship is strong and two-way. Through the retention phase it’s all about building loyalty, to encourage future sales and the all-important advocacy, when they share everything about you with their peers, friends and family.
Customer journey is THE method for building a sustainable, predictable and profitably business. We’ve been customer journeys since we planned our first one in 1999… that’s 20 years of experience and success.