Marketing planning involves not only the glossy, public-facing marketing materials and content that you publish, it is also aligning your business behind the scenes.
The best marketing results come from effective marketing planning using the full marketing mix and not just the old, traditional marketing mix… we use the NEW marketing mix Purpose, People, Process, Profit.
We help you to focus on your highest purpose as a group of people in business and how you will contribute the best possible value to your customers, your suppliers and partners, the community you are in and of course, the planet.
Real marketing planning works with your people to get the very best from them so we also include leadership and talent development in our planning processes and these help to uncover pockets of excellence in your business that can transform your external marketing.
Internal and external communication comes as standard and we help you to get everyone on board when we do marketing planning. We’ve been active and driving best practice and excellence in marketing planning for over 30 years.